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Wednesday, March 21, 2007

Digesting Google's New PPA Advertising Product

Here's a new product from Google that ought to of interest to webmasters looking to boost their paid advertising effectiveness.

Google announced the testing of a new pay-per-action, or PPA, advertising product today. It's important for a number of reasons, not the least of which is the fact that Google controls so much of the online advertising market that just about anything they do in advertising has real consequences around the Internet.

Get started Digesting Google's New PPA Advertising Product.