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Saturday, March 15, 2008

Common Sense eCommerce » MonsterCommerce Upgrading to Network Solutions Shopping Cart

Via Technorati, I found a blog post reporting some information about the coming software migration and update. It gives a pretty good perspective.

This is news that has been bubbling for quite some time. If you have a MonsterCommerce website, you probably already know that Version 4x is being supplanted by Version 7x. As the jump in version numbers indicates, this is not a minor update. In fact, it’s not an update at all but a full migration to a different platform.

View the full post at Common Sense eCommerce.

However, there was one opinion I didn't agree with and I felt I had to respond to this post with the following.

I agree with most of what you wrote except for this - "If you are considering MonsterCommerce [snipped] this would be a good time to wait things out."

I posted more (which is waiting in moderation), but you should go to Frank's site to read it. From my understanding of this, his suggestion was that our company is going through a rough transition and this would not be a good time to sign up. Whereas the migration and upgrade ahead for our v4.6 clients will possibly involve some deep hand-holding and patience from both sides --as it would with any transition of this magnitude-- clients that are already on the new platform or that are considering using our services will not be affected.

I hope that clears up what I meant to say. Read more from Frank Ross' Common Sense eCommerce.

Friday, March 14, 2008

Hidden Secrets of the Amazon Shopping Cart

On Future Now's GrokDotCom, there is an excellent post detailing the history, evolution and effectiveness of the [ Add to Shopping Cart ] button on Amazon.comAmazon.com.

Chances are, many of you click this "Add to Shopping Cart" button several times throughout the year.

So, why does it always stump audiences of online marketers when I ask them where in the checkout process Amazon has us select a quantity for the item(s) we're adding-to-cart?

The answer to the above question might surprise you. This is definitely a good read as a study in what works and why. Also, it's nice to have a reminder that a website --especially an e-commerce website-- is a constant work-in-progress. Check it out for yourself at Hidden Secrets of the Amazon Shopping Cart. Found via del.icio.us.

Get Add To Cart Buttons

MonsterCommerce has been a long time advocate of using buttons that don't say "BUY" but "ADD TO CART" for a whole litany of reasons, some of which are touched on in the article above. The buttons below are linked to a page where you can get the full set of matching buttons for your site.

  • [ ADD TO CART ] Graphic
  • [ ADD TO CART ] Graphic
  • [ ADD TO CART ] Graphic
  • [ ADD TO CART ] Graphic
  • [ ADD TO CART ] Graphic