How to Attract New Customers With Google AdWords

Here is a very useful article on how to get started with Google Adwords for the first time. An effective web marketing plan will include Pay-Per-Click advertising from the very beginning and Google's system is one of the best to get started with.

Small Biz Resource - How to Attract New Customers With Google AdWords - Small Business Business Analysis

The AdWords program allows you to target your advertising to customers seeking your services by specifying key words with which you'd like to associate your product or service.

The best part is that Google's fee for the service is structured so that you only pay when someone actually clicks on your ad -- and you set a cap on how much you're willing to pay. Assuming that your goods and/or services are satisfying to customers and that they will become repeat consumers, the ability to use Google advertising to draw in new customers has tremendous value for small businesses.

The four-page article walks you through all the necessary steps with some well done screen shots to highlight the features and benefits.

More information:

• Budgeting PPC and SEO
• Tips For Enhancing Your PPC Results
• Understanding Click Fraud
• Keyword Density Analyzer
• Keyword Suggestion Tool

Don't have the time to learn PPC advertising yourself? Have Network Solutions Online Marketing take care of it for you.

Restarting at MonsterCommerce

As of today, I'm starting back at my old job at MonsterCommerce. It's a long story about where I've been the last few months and I won't be detailing that here.

What I did want to say was that it was very interesting and enlightening to go through new employee training now, after I used to do the new tech support training only a year or so ago. It's actually so much more of an effectivelly formalized process now that it was refreshing and fun.

There has been a few changes internally since I left, too, so it was good to get all of that information in one big chunk rather than anything surprise me later.

Anyway, it's time to get back to work.

Happy New Year!

Happy New Year from MonsterCommerce!

Pop Up Code

Here are some instructions for creating a pop up window on your MonsterCommerce store.

First, You will need to create the page that you want to be the popup. Upload this

.html

, or

.htm

file into your root directory of the File Manager.

Second, paste this code into your Site HTML > Message Editor

Third, change the red text below to match the name of your site.

<script type="text/javascript"> function readCookie(name) { var cookieValue = ""; var search = name + "="; if(document.cookie.length > 0) { offset = document.cookie.indexOf(search); if (offset != -1) { offset += search.length; end = document.cookie.indexOf(";", offset); if (end == -1) end = document.cookie.length; cookieValue = unescape(document.cookie.substring(offset, end)) } } return cookieValue; } function writeCookie(name, value) { document.cookie = name + "=" + escape(value); } var holder = new String(window.location); if(readCookie("yoelpop") == "" && !holder.match(/https/g)) { writeCookie("yoelpop", "set"); window.open("popup_sign.htm", "_blank", "directories = no, location = no, scrollbar=yes, titlebar = no, status = no, width = 400, height = 400 "); } </script>

MonsterCommerce Says Goodbye to James A. Arconati

The following was posted in the internal company newsletter.

Tech Support wants to wish long-time Monster Jim Arconati the very best in his future endeavors. Jim’s last day is this Thursday. He will be taking a Web Administrator position with the Ferguson-Florissant school district, which is three minutes from his house. His contribution to Support and customer service has been very much appreciated as well as working on the JumpStart program since its inception late in 2005. Best of luck ArcoJedi!