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Thursday, March 01, 2007

How to Attract New Customers With Google AdWords

Here is a very useful article on how to get started with Google Adwords for the first time. An effective web marketing plan will include Pay-Per-Click advertising from the very beginning and Google's system is one of the best to get started with.

Small Biz Resource - How to Attract New Customers With Google AdWords - Small Business Business Analysis

The AdWords program allows you to target your advertising to customers seeking your services by specifying key words with which you'd like to associate your product or service.

The best part is that Google's fee for the service is structured so that you only pay when someone actually clicks on your ad -- and you set a cap on how much you're willing to pay. Assuming that your goods and/or services are satisfying to customers and that they will become repeat consumers, the ability to use Google advertising to draw in new customers has tremendous value for small businesses.

The four-page article walks you through all the necessary steps with some well done screen shots to highlight the features and benefits.

More information:

Don't have the time to learn PPC advertising yourself? Have Network Solutions Online Marketing take care of it for you.