Hidden Secrets of the Amazon Shopping Cart

On Future Now's GrokDotCom, there is an excellent post detailing the history, evolution and effectiveness of the [ Add to Shopping Cart ] button on Amazon.com.

Chances are, many of you click this "Add to Shopping Cart" button several times throughout the year.

So, why does it always stump audiences of online marketers when I ask them where in the checkout process Amazon has us select a quantity for the item(s) we're adding-to-cart?

The answer to the above question might surprise you. This is definitely a good read as a study in what works and why. Also, it's nice to have a reminder that a website --especially an e-commerce website-- is a constant work-in-progress. Check it out for yourself at Hidden Secrets of the Amazon Shopping Cart. Found via del.icio.us.

Get Add To Cart Buttons

MonsterCommerce has been a long time advocate of using buttons that don't say "BUY" but "ADD TO CART" for a whole litany of reasons, some of which are touched on in the article above. The buttons below are linked to a page where you can get the full set of matching buttons for your site.

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