Webinar Announcement

This was posted internally today.

Network Solutions and Google will offer a Webinar entitled "Discover a New Audience with Pay Per Click."

Held on Thursday, July 26, 2007 at 2pm Eastern Daylight Time, this Webinar will be moderated by Lara Mehanna from the Online Marketing team at Network Solutions, and Lauren Frandsen of Google AdWords.

This Webinar is designed to introduce pay per click services (PPC) to business owners who may not understand how important use of a pay per click company can be in an online marketing campaign. The moderators of this Webinar will explain the differences between PPC and organic search marketing, how to spotlight a business online, and how to obtain targeted leads while improving click-to-close rates. Mehanna and Frandsen will also detail the advantages of PPC in measuring the methods of delivery from search engine to site, as well as the quick turnaround and return of investment given by a successful PPC campaign.

"Pay per click advertising is really a great way for companies to get out in the forefront of the market, utilizing a tool that their customers are already using—the Internet," said Jeff Zimmerman, Vice President of Product Marketing and Management with Network Solutions. About 80% of internet traffic begins at a search engine, and Search Engine Marketing (SEM) was an $8.73 billion industry in North America in 2006, with $7.94 billion of that going towards paid searches.

This Webinar will also explain the benefits of going with a pay per click company, rather than trying to manage it in-house, focusing on the expertise needed to properly manage a PPC account, from daily budgeting to keyword research.

To register for the Webinar, visit the the NetSol Event Center.