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Wednesday, April 27, 2005

How Google Can Make or Break A Small Business

Slashdot: How Google Can Make or Break A Small Business For those of you too young to remember the days before Google, there were other search engines, such as Altavista (the first big one) and Yahoo. The reason Google became the most popular is that they do a very good job of ranking the interesting items first, which is important when there are 39000 hits for your query. The Search Engine Promotion business, when it's not just a scam sold by spammers, is mainly about doing artificial things to make Google's robots think your page would be interesting to humans; it's much better to actually make your page interesting to actual humans, and hope Google's robots pick up on that.

I couldn't have said it better myself. Of course, every web site promotion company will tell you that is exactly what they do; 'make your page more interesting.' What I like best about our web promotion department is the level of dedication and research that goes in to improving the site's features, researching the specific company's industry and creating or placing relative content onto the site. They also stay away from so-called 'black-hat' tactics that inevitably get a site banned.

For more information, check out our team's work at MonsterWebPromotion and prepare for more qualified traffic!