What Every Small Business Needs to Grow Online

If you own a small business, simply having a website is usually not enough to really grow your business online. Your website needs to be found online by potential new customers. Thankfully there is now an easy and affordable way to get found online Yola's newest hosting package, Yola Gold.

As you may know, Yola is a popular site builder and hosting provider that provides affordable packages to customers who want to start a website. Whether you're a blogger, a hobbyist, or entrepreneur, Yola's got the perfect hosting package for your needs. Yola Gold is a fantastic package for small business owners because not only does it offer a full set of features needed to create a great website, but also powerful tools to make your site stand out online.

How do consumers discover a new business? They might search for the service/product in Google or Bing. The higher your website ranks, the more people will see your site when searching - and this is what Yola Gold's Traffic Builder aims to do. A search engine optimization (SEO) performance management tool, Traffic Builder scans your website to identify opportunities to increase your site's search engine ranking. By finding important keywords and suggesting where they can be used most effectively on your site, Traffic Builder helps you snag a higher rank on search engines like Google, Yahoo and Bing, giving your site more exposure to prospective customers.

Another way customers find new businesses is by browsing local business directories, which is where Local Boost comes into play. Another feature of Yola Gold, Local Boost includes all the tools you need to add your website to local search directories like Google Places and Yelp. It includes automatic updates and provides one central place to manage your business information and keep it up-to-date across the web with one click.

Yola Gold proves that you don't have to be an online marketing expert to grow your business online. For less than $20/month, Yola Gold includes: easy-to-use site builder, domain pointing, premium hosting, 10GB storage, 25 sites, 150MB upload, unlimited premium styles, CSS editing, $75 worth of free Google Adwords credits and $25 worth of free Facebook Ad credits, Mobile & Facebook publishing, 180 days of phone and email support, Traffic Builder (SEO) and Local Boost.

Ready to take your own business to the next level? Sign up for Yola Gold now.

What is a Domain Name?

Here is some information direction from GoDaddy regarding domain names that may help you understand the technical details and terminology.

A domain name is a Web address, such as godaddy.com, that is linked to an IP address (which represents a physical point on the Internet). When someone types a domain name into a Web browser, the requested Web page displays.

A domain name consists of a top-level and a second-level domain. A top-level domain (TLD) is the part of the domain name located to the right of the dot (godaddy.com). The most common top-level domains are .COM, .NET, and .ORG. Some other popular top-level domains are .BIZ, .INFO, .NAME and .WS. These TLDs have certain guidelines but are, for the most part, available to any registrant, anywhere in the world.

The part of the domain name located to the left of the dot -- "godaddy," in this case -- is called the second-level domain (SLD) name. The second-level domain name is the "readable" part of the address and refers to the organization or entity behind the Internet address. Second-level domain names must be registered with an Internet Corporation for Assigned Names and Numbers (ICANN)-accredited registrar.

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